Why Real Estate Agents Should Outsource Their Marketing
The average real estate agent spends a huge portion of their time on marketing, but here’s the thing: You can outsource your marketing, but you can’t outsource your client relationships.
Think about it. As a real estate agent, you have only so much time in a day. The time you spend marketing would be better-spent following up with prospects, answering calls, building listing presentations, showing properties, negotiating deals and more. While real estate agents by definition wear many hats, multitasking can be harmful in excess. According to the American Psychological Association, multitasking can reduce productivity by as much as 40 percent.
So… focus on what you’re good at, and what only you can do. You’re a real estate agent. You’re good at closing deals, talking to people and building relationships. The more time and effort you can put into that, the better. If you have the wherewithal, hiring marketers to do the dirty work is the perfect purchase: They’re professionals in their field, and you’re a professional in yours. It’s pure symbiosis.